Social Media for Business, Made Simple.

Simple Social helps Australian businesses take control of their social media plan

Magnifying glass over social media icons

Infographic depicting a social media network

Why should Australian businesses use social media marketing?

So you've heard about social media marketing, but you're not sure what's in it for you? Read this Featured Story to find out.

In Australia, growth in social media use for small businesses has steadily increased from 18.1 per cent in 2011, to 30.8 per cent in 2014 - however this is still low in comparison to general consumers, whose use of social media as increased even more rapidly in the same space of time (50 per cent of Australians access social media every day).

If businesses want to remain relevant and top of mind to consumers, while leveraging target market participation and engagement to turn a profit, they must recognise that social media is where their consumers are.

Simple Social Spotlight Articles.

Simple, one-minute reads and short-form videos on social media platforms to help you make a decision on what's right for your business.

Facebook

A social networking service that offers powerful return on investment for businesses. With over 93% of Australian social media users spending eight and a half hours per week on the site, this is a smart marketing choice for many sectors.

Twitter

A micro-blogging social networking service boasting high-usage by influential bloggers, media outlets and brands. While only 17% of Australian consumers frequent this website, those who do are highly engaged.

YouTube

A video-sharing social networking service offering ample opportunities for paid and free promotion. With more than 3 billion searches each month and 100 hours of video uploaded every minute - YouTube is the world's 2nd largest search engine.

But wait, there's more.

Check out the facts about these additional platforms:

INSTAGRAM

A social networking service focussed on photo and video sharing either publicly or privately.

A photo-sharing visual discovery website presented as a catalogue of ideas rather than a traditional social media network.

A business-oriented social networking service used for professional networking and recruitment exercises.