Simple Social Spotlight Article

TIME TO READ THIS ARTICLE: Just one minute.

Facebook. Even if you’re not registered for a Facebook account, chances are you know what Facebook is - but have you ever considered what it could offer your business?

There’s no denying Facebook is a social networking service that offers powerful return on investment for businesses.

With over 93% of Australian social media users spending eight and a half hours per week on the site, this is a smart marketing choice for many sectors.

Facebook offers access to a huge customer base with the potential to drive online sales, increase local sales, promote products and raise brand awareness - among other advantages.

You might be thinking, what does Facebook offer that my business website cannot?

Think about it this way - it’s about access to an existing large, interested and engaged audience base that you haven’t had to lift a finger to earn. It’s about tapping into this existing audience to find potential customers and convert them.

Marketing activities that would cost thousands of dollars through other channels can be used on Facebook for a fraction of the cost.

Facebook offers a broad reach, with the ability to target particular groups and communicate with potential customers on a personal basis in a fast, easy and low-cost way.

So, is it time to consider Facebook when promoting your business?

Keep an eye on our Twitter and Facebook pages for future articles explaining the benefits of Facebook for business in more detail.