Simple Social: Getting Started

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LinkedIn is a business-oriented social networking service used for professional networking and recruitment exercises.

It’s a little different to all the other social channels we’ve mentioned so far - in that it is primarily a tool the help connect job seekers and prospective employers - however, this approach opens up its own unique opportunities for marketing and promotion.

LinkedIn has an estimated 200 million users across more than 200 countries - 3.7 million of which are Australian.

A LinkedIn company page provides businesses with a place to tell their story, engage with followers and share career opportunities.

LinkedIn is also useful for Business to Business (B2B) social networking. If you’re in the business of providing professional advice or services to a particular sector, you may wish to consider publishing articles on one of LinkedIn’s channels. You may even be lucky enough to have one our your articles featured - and that means huge exposure.

Some of the other benefits of LinkedIn for business include:

- Providing a platform to see what your competition are doing;
- Improving the likelihood of your businesses website being found on Google; and
- Increasing your business's credibility and attracting new business.

So, is it time to consider LinkedIn when promoting your business?

Keep an eye on our Twitter and Facebook pages for future articles explaining the benefits of LinkedIn for business in more detail.