Simple Social: Getting Started

TIME TO READ THIS ARTICLE: Just one minute.

Instagram is a popular social networking service focussed on photo and video sharing either publicly or privately - that provides many opportunities for paid and organic business promotion.

When looking at the statistics, it becomes clear that Instagram is a popular channel - and a great way to tap into a large, interested and engaged audience base. In Australia:

- 60 per cent of all Instagram users are Female
- People aged 18-34 make up around 70 per cent of the total Instagram users
- People aged 18-14 are the most active Instagram users
- Instagram users follow an average of 190 other people
- Instagram users have an average of 251 followers of their own
- Instagram users share an average of 7 posts per month
- 76 per cent of all content posted are photos
- 24 per cent of all content posted are videos
- 70 per cent of Instagram users are active every day
- 46 per cent of Instagram users use hashtags

Australians have also been found to follow six broad interests on average, including:
- Friends (61 per cent)
- Photography (40 per cent)
- Travel (40 per cent)
- Food (36 per cent)
- Fashion (32 per cent)
- Music (32 per cent)

(All data via Instagram)

So, is it time to consider Instagram when promoting your business?

Keep an eye on our Twitter and Facebook pages for future articles explaining the benefits of Instagram for business in more detail.