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Twitter is a micro-blogging social networking service that boasts high-usage by influential bloggers, media outlets and brands.
Businesses frequently use Twitter to promote their products, engage in conversations with their customers and monitor feedback.
While only 17% of Australian consumers frequent this website, those who do are highly engaged.
So it’s the place to be for businesses looking to build meaningful connections with a relevant and interested audience.
According to data from Twitter, 50 per cent of Twitter users have visited or shopped at the websites of the businesses they follow, 43 per cent plan to purchase regularly from the businesses they follow and 60 per cent have purchased from a business because of something they saw on Twitter.
However, not every Australian business will find that Twitter meets their needs. Like any business activity, having an active, worthwhile presence on Twitter requires thorough planning and resources.
The average lifespan of a tweet is 18 minutes - and that’s not a lot of time to grab attention!
Success on this platform requires research, thorough planning, strategising and constant monitoring - but, the rewards are clear.
So, is it time to consider Twitter when promoting your business?
Keep an eye on our Twitter and Facebook pages for future articles explaining the benefits of Twitter for business in more detail.
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