Simple Social: Getting Started

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Pinterest is a popular photo-sharing visual discovery website presented as a catalogue of ideas rather than a traditional social media network.

Pinterest describes themselves as a “visual bookmarking tool that helps you discover and save creative ideas” - which is clearly a popular concept given that the platform boasts more than 10 million unique visitors.

Pinterest has to be the most simplistic of all social media platforms when it comes to management and monitoring - with that said, content is always king, and visual dominance is a must if you want to cut through the clutter.

Do you sell products that display well when photographed? Could you build your brand identity through images? Do you specialise in how-to’s, home decoration or fashion? Then this could be the channel for you.

Some of the benefits of Pinterest for business include:

Short conversion rates: Pinterest boasts the shortest timeframe between a customer viewing content, and being able to purchase it. ‘Pinners’ love to use this platform like a search engine for products they are shopping for, without needing to visit a particular website or a third-party seller.

Traffic: Pinterest is a great platform for linking back to your website, and in turn driving more traffic. This is particularly important for businesses who rely on their websites for all aspects of sales and marketing.

High engagement: Frequent users of Pinterest cannot get enough of the platform. They are highly engaged, and love the idea of becoming their own curators - with the ability to tailor their own visual boards and collections. Catch the attention of an engaged user and you will increase the likelihood of a pin being seen, which is great for exposure.

Integration: Connectivity is a critical part of a successful social media presence. Pinterest allows seamless integration between your Pinterest boards, Facebook profile, Twitter account and business website. Driving traffic to and from each of these channels is a good way to keep your audience interested and engaged.

So, is it time to consider Pinterest when promoting your business?

Keep an eye on our Twitter and Facebook pages for future articles explaining the benefits of Pinterest for business in more detail.